We took the advice and made new plans such as new information, a new script and a new and quieter location. as from our previous drafts when we did us a presenter she couldn't be heard .
After showing our documentary there were massive changes which needed to be done. We were told that our documentary does not focus on an actual topic and that there is too much random information being throw out at the same time. we were also told that the draft was confusing. Webhad to rearrange and make numerous changes to the 3rd draft
have more interviews
ask people about the I am a Mac campaign
be more creative and ask people what each brand name means to them by showing them a brand name and them giving us three words that come to their head when they see it .
Due to certain weather problems we were not able to do any filming for the two days that past. We filmed the presenting scene in Canarby street and also in Convent Garden where there is an Apple shop.
For the documentary we did a lot of research on apple such as:
•brand loyalty
•apple's advertisement
•the iMac campaign
•reasons to why apple has become so successful
As a group we didn't get the whole concept of documentaries. In the 2nd draft we decided to focus more on Apple as a brand and scrap the whole idea on if people focus more on whether it is the quality or the quantity which makes people buy brands.
